MicroLED TVs

LG Business Solutions, the “Official Display Partner of the Dallas Cowboys”, announced that it has completed the installation of seven MAGNIT microLED displays at the Dallas Cowboy's AT&T Stadium in Arlington, Texas. 

The microLED displays have been installed in the newly renovated Bank of America Founders Club. There's a single 4.88 x 2.44 meters display, two 1.22 x 1.22 meters displays (these are LG's 1.2 mm LSAB012 displays), and two 1.83 x 1.83 meters displays (these are LG's 0.9 mm LSAB009 displays). The premium suites at the stadium also installed LG's OLED TVs. 

LG Electronics announced a strategic plan to focus on its Business Solutions division, with an aim to double its sales to $7.5 billion by 2030. The division is in charge of businss-to-business (B2B) and signage displays, commercial TVs, IT devices such as laptops and monitors, robots and EV chargers.

LG says that for its commercial and signage displays, it will focus on premium fine-pitch LED displays, which include its microLED Magnit models. Indeed LG says that "MAGNIT Micro LED display will be at the forefront of this expansion".  The company reveals that its annual MAGNIT sales grew almost 2X since introducing them in 2020 (though sales are still likely very low). LG plans to launch its next-generaiton AI-powered microLED TVs by the end of 2024. 

During the IFA 2024 tradeshow, Samsung demonstrated a 65-inch microLED TV. We do not have any technical detail, but it's likely this is a 4K display.

Samsung currently offers a range of microLED TVs, from 89-inch to 114-inch. It will be interesting to know whether Samsung aims to soon launch a 65-inch model, although it seems unlikely this will happen soon as the cost will be very high for such a size. 

According to reports from Korea and Taiwan, both Samsung Display and LG Display have decided to slow down their microLED business plans. The main reasons behind this are the high production costs of microLEDs and high competition which is seen to lead to low profitability. 

Samsung Display will continue to invest in microLED R&D, but has delayed plans to expand production. LG Display has already reduced the size of its microLED R&D teams and is looking into deploying some of its microLED developers into the OLED side of its business.

Samsung Electronics launched two new MicroLED TVs, in sizes 89-inch and 101-inch. Samsung's "consumer" microLED TV range now includes 89", 101", 110” and 114" sizes.

The price of the 89-inch model is $110,000, and the 101-inch model costs $130,000. Samsung's largest consumer MicroLED TV costs $150,000 at 114-inches.

At Displayweek 2024, TCL CSoT demonstrated its impressive 163-inch 4K (0.9375 mm pitch) tiled MicroLED display on show, that offered very high brightness (10,000 nits).

TCL says that the display has a 'nanosecond' response time, and its lifetime rating is over 100,000 hours. This is TCL's X11H Max commercial MicroLED TV, priced at $110,000.

Samsung Electronics launched a new 114" microLED TV in Korea, with a price tag of 180 million Won (about $132,600). 

Interestingly, a couple of months ago Samsung introduced four new microLED TVs in China, including the 114-inch model, but it quoted a price of $173,000 - or about 30% higher than the price in Korea. 

Samsung Electronics held a press event in China, launching its 2024 microLED TV lineup (in addition to its QLED and OLED TV ranges). The 2024 microLED TV lineup includes four 4K TV sizes, ranging from 76- to 114-inch.

Samsung says that it improved its microLED TV technology, offer enhanced contrast (using a new unexplained technology called 'micro-contrast technology') and color accuracy. The microLED TVs offers built-in 6.2.2 Dolby Atmos sound, and Samsung's latest NQ8 AI Gen 3 AI chipset. Interestingly, Samsung published the retail price of its microLED TVs:

Chinese TV producer TCL announced its first commercial microLED TV, the 163-inch 4K TV X11H Max. The TV offers an XDR peak brightness of 10,000 nits, 22bit+ color depth, extremely fast response speed (nanosecond level) and a lifetime of over 100,000 hours. The price is set at 799,999 Yuan, or around $110,000.

This is obviously an ultra-premium product, but it is great to see TCL formally enter the microLED market. TCL first demonstrated a prototype 163" microLED panels back in 2023. It is likely that this new tiled TV features an Oxide-TFT (IGZO) backplane.

Hilton Waikiki Beach in Hawaii installed a new 146-inch Samsung The Wall microLED display in the lobby bar. The hotel management chose the high-end display in an effort to enhance the guest experience while attracting more local foot traffic.

The hotel's  howner says that the stunning visual clarity and unparalleled contrast convinced him to adopt the new microLED display. The 146-inch screen will be used to show sports, news or videos of island scenery.