LG Business Solutions, the “Official Display Partner of the Dallas Cowboys”, announced that it has completed the installation of seven MAGNIT microLED displays at the Dallas Cowboy's AT&T Stadium in Arlington, Texas.
The microLED displays have been installed in the newly renovated Bank of America Founders Club. There's a single 4.88 x 2.44 meters display, two 1.22 x 1.22 meters displays (these are LG's 1.2 mm LSAB012 displays), and two 1.83 x 1.83 meters displays (these are LG's 0.9 mm LSAB009 displays). The premium suites at the stadium also installed LG's OLED TVs.
Last month LG Electronics announced a strategic plan to focus on its Business Solutions division, and for its commercial and signage displays, it will focus on premium fine-pitch LED displays, which include its microLED Magnit models. Indeed LG says that "MAGNIT Micro LED display will be at the forefront of this expansion". The company reveals that its annual MAGNIT sales grew almost 2X since introducing them in 2020 (though sales are still likely very low). LG plans to launch its next-generaiton AI-powered microLED TVs by the end of 2024.
LG is shipping a variety of microLED tiled display solutions, based on the company's chip-on-board (COB) LED technology, supporting several possible pixel pitches, including 0.68, 0.78, 0.94 and 1.25 mm - and recently also 1.5 mm pixel pitch, for larger displays. Its latest display was released in September 2023: a 118-inch 4K 120Hz LG MAGNIT (0.6 mm pixel pitch), targeting residential applications. The price tag is $237,000.
