Chinese TV producer TCL announced its first commercial microLED TV, the 163-inch 4K TV X11H Max. The TV offers an XDR peak brightness of 10,000 nits, 22bit+ color depth, extremely fast response speed (nanosecond level) and a lifetime of over 100,000 hours. The price is set at 799,999 Yuan, or around $110,000.

This is obviously an ultra-premium product, but it is great to see TCL formally enter the microLED market. TCL first demonstrated a prototype 163" microLED panels back in 2023. It is likely that this new tiled TV features an Oxide-TFT (IGZO) backplane.

MicroLED Connect is a global forum for microLED and related technologies and applications, which will take place at the Convention Center on the High Tech Campus in Eindhoven on 25-26 September. The MicroLED Connect is organized by two industry veterans, Metalgrass’ Ron Mertens and TechBlick’s Khasha Ghaffarzadeh, each bringing his unique knowledge and experience to plan this extraordinary event.

We had a few questions to ask Khasha Ghaffarzadeh, our co-organizer, about his vision for this conference.

Q. Hi Kasha! We'd love to hear your thoughts on the MicroLED Connect event - what did you have in mind when planning it and what’s special about it? 

Hi! Well, it is the first worldwide onsite conference and exhibition dedicated to MicroLED technology. Up until now, MicroLEDs were highlighted in other display events, but never as the main technology in a dedicated conference. We felt that this emerging technology deserves to be the main focus. The event will bring together the entire value chain from around the world- from material suppliers to equipment makers to display makers and semiconductor companies and final OEMs. There is enormous interest in this technology and in our event, and so we expect a sell-out crowd.  

When planning this event, we put extra emphasis on social events and networking opportunities. We have a rich agenda that transcends the usual talks and lectures, and includes social gatherings, organized visits to companies in the area and more. We wish to give attendees the chance to not only listen and learn, but also interact and connect. We put a strong focus on in-person experience, hoping to forge deep partnerships amongst our participants. That’s actually where the name “MicroLED Connect” comes from!  

A few days ago, Apple decided to cancel its microLED project with ams-Osram, a development that took the display industry by surprise. It certainly surprised ams-Osram, which announced it will have to re-assess its microLED strategy and incur $650-900 million in impairment charges. It is currently unclear whether Apple's decision was to completely abandon microLED technologies, or if it still in the microLED race, perhaps with different technologies and suppliers. It is likely that Apple does not have any immediate plans to introduce microLED displays, though. In this article, we'll try to analyze the reasons which led to Apple's decision and the probable implications for the microLED industry. 

Summary:

• Apple cancels its microLED project with ams-Osram
• We estimate that the main reasons are Apple's technology choice and strategy
• MicroLED production will require next-gen technologies to succeed
• MicroLEDs still pose the best route for the future display technology, but companies will need to realign their strategies

Apple worked on microLED R&D since 2014, with a first target of producing microLED smart watch displays to replace the currently-used AMOLED displays. The Company had several partners, and decided to handle some of the process in-house. It seems as if even after almost 10 years of development and intensive R&D (estimates of Apple's total investment in microLED technology so far range between $1-3 billion USD), the technology was not ready for mass production - at least not at a price that Apple can accept.

Apple started developing microLED displays for wearable devices years ago, first aiming to launch the first product in 2023. The project was delayed several times, as the cost of production for microLED displays was too high for Apple, to the point where it was suggested Apple's goal is to launch the first microLED watch in 2027.

One of Apple's main microLED partners is ams-Osram, that is building a $850 Million 8-inch microLED epiwafer factory in Malaysia. Yesterday ams-Osram announced that its "cornerstone project" (it did not name Apple specifically) got unexpectedly cancelled. This triggered ams-Osram to re-assess its microLED strategy. As a first estimate ams-Osram believes it will have impairment charges of $650-$900 million and it will also likely to cancel or delay some of its investments in Malaysia (which may actually improve the company's cashflow in the next two years).